What is PPC?
- Pay per click (PPC) advertising is a digital marketing model used on sites, in which advertisers pay their host when their ad is clicked. Advertisers offer important keywords for their target marketing via search engines.
- Although there are many PPC service providers, Google AdWords, Microsoft adCenter and Yahoo! Search Marketing are the three largest system administrators and all three operate under an auction-based advertising framework.
- The cost per click (CPC) changes depending on the search engines and the level of competition for a specific keyword.
Google AdWords will help you advertise on the search engine and the display network (Google Network websites). In this AdWords training, you’ll learn how to analyze your business goals, structure the account, the campaign, and groups, create ads, target search engines and networks, optimize campaigns to maximize the return on your business. investment conversions and reports.
With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.