Content Marketing
In the past when we talked about SEO we essentially meant link building but this trend has changed since 2011 and content marketing has become the new SEO. This simply means that good content has become again the foundation of SEO and it is through content that you will build a better Internet presence and not through cheap link building techniques
Email Marketing
Email is not dead but on the contrary it is one of the most important tools in every digital marketing campaign. Despite the influence of social media, email is still the most efficient way to convert visitors or readers into customers.
In terms of marketing, email marketing is the process of gathering email addresses from people interested in your products or services for the purpose of sending them newsletters or offers.
Mobile Marketing
More and more users use their mobile phones to search the web, engage on social media, or find products or services to buy. In fact it is estimated that 30% of the traffic coming to a Website is from mobile (this holds true for my Websites as well, check your Google analytics reports and you will be surprised).
Mobile marketing is about creating content or ads that is viewable and suitable for a mobile device. For example: Websites should have mobile friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the nearest shops that sell the particular product.
Banner Advertising
You can find banners in almost all web properties i.e. Websites, mobile Websites, mobile Apps, search engines, newsletters, Facebook, Twitter, YouTube etc. Digital marketers try to promote their products or services through different types of banners (static, text, animated, images, videos, clever banners) in different platforms.
SEO Copy-writing (Content Writing): What is the use of all the strategy, structure, and design without the substance? Good content not only makes your site easier to read, it improves the user experience and enhances the sites searchability as well. Think of content like the meat in the sandwich, without it, you are just bitting into a lot of hot air.
SMO Pros offers professional Copy-writing services for Websites and other marketing initiatives, as well as full – featured content marketing campaigns that engage the audience with useful information tied to your core business function. Our content works within a comprehensive keyword strategy, and is customized for use within social, blog posts, promotional items and other marketing pieces. Our writers bring extensive experience writing specifically for the Web, with a practised proficiency in social media communications and writing for SEO
SMO Pros Copy-writing and content marketing services include:
- Professional blog writing and post optimization
- Copy-writing optimized for search within a comprehensive keyword strategy
- Content distribution through social media, blogging, email and other online avenues
- Editing and content revisions of current materials and Website text