Search Engine Optimization



We understand the importance of the internet when it comes to marketing strategies. Staying ahead of the competition is getting harder which means companies now need to have smarter strategies and marketing ideas. SEO (search engine Optimization) should be the staple of any online marketing campaign. It is crucial for any organisation, be it a sole trader or a multi-national corporation, to place themselves on the first page related search results. This is how the majority of your new customers will find you.

IFBA SEO team helps you in making sure your Website appears higher in the related searches. Our SEO experts will work on improving your site’s keyword rankings. IFBA deliver excellent results by providing smart online marketing solutions to our client Websites helping them empower their online marketing & branding strategies.

Our SEO Team Techniques

SEO experts at IFBA use On-site and Off-site Optimization tactics to give better rankings and better visibility for your page or Website. Our experts follow certain rules, standards and quality parameters in building a better user friendly Website. Along with on-site and off-site Optimization our experts follow competitor analysis, Keyword analysis, search engine tracking and land page Optimization techniques to give you the best results.

Our team is also well prepared and knowledgeable about all the latest trends and changes in search ranking algorithms and will follow them while improving or building your site. This is how we make sure we always build innovative links and in provide high quality and relevant keywords for your Websites to be on the top when it comes to search results.

SEO Expert

We are proud to say that our SEO team helps our clients in achieving top search engine rankings, increase traffic to their Website and generate sales conversions from organic search traffic. The team handles everything from keyword research to on page Optimization and from content building to link building.

IFBA have an experienced a dedicated SEO team who can manage search engine marketing campaigns for organizations of all shapes and sizes.

Our SEO experts help our clients achieve fantastic results because they are passionate about what they do. They fully understand your brief and then design and implement an SEO campaign to meet the needs of your business.

On-site and Off-site Optimization

On-site, the name itself tells you that this is all about what is on your site. On-site Optimization includes everything on your Website from Meta tags, Website content and keyword density to the name of your Website and each of its pages.

IFBA SEO team follows certain procedures in On-site Optimization that ensure your site ranking is as high as possible. For example some people may think the best way to the top is to fill your Website with Keyword’s but search engine algorithms are cleverer then this. And our SEO expert’s know that while keyword density is important it should not exceed 2 to 4%.

Off-site SEO is all about how you promote yourself. There are various different strategies which can be implemented to help grow your links in a range of places like article directories, blogs and press releases. IFBA have dedicated SEO experts who know just how to get the right balance of quality and quantity to optimise off-site and get you the results you need.

We believe relevance is key when it comes to Optimization. Increasing traffic to a Website is an easy enough task but to make that traffic into relevant and interested customers takes a little more finesse. So whether it’s higher search rankings you want or an increase in Website traffic, we will design and implement a campaign that makes sure your viewers and visitors are from your target market.

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