Free vs. Paid Social Media Optimization Tools: which is better?

Media Optimization Tools

Choosing between free and paid social media optimization tools depends on several factors one’s budget, the scale of one’s social media campaigns, and also the specific features needed.

There is much to choose from as far as social media optimization tools are concerned. Of course, few are free and some are paid.

Free Social Media Optimization Tools:


  • No financial investment
  • It is good for individuals or even small businesses just starting.
  • Often easy to make use of with basic features.


  • Limited features as compared to paid tools.
  • It may include ads or even branding from the tool provider.
  • Less customer support and also fewer integration options.

Paid Social Media Optimization Tools:


  • More advanced features and also capabilities.
  • Better analytics as well as reporting tools.
  • Often include customer support cum training.


  • Can be rather expensive, especially for premium features.
  • May indeed require a longer commitment or contract.
  • Could have a steeper learning curve on account of complexity.

Several business set-ups grow, and these may prefer investment in a paid tool as time is saved and more in-depth insights are provided, which can lead to better optimization and also a stronger social media presence.

Finally, the best choice will depend on one’s specific needs and also resources.

Few social media optimization tools

1. Semrush

To get the full version of Semrush the person has to pay.

Yet the person can also use a few of the best tools it has to offer for free.

One of the favorite Semrush tools is the Keyword Magic Tool.

What does it offer?

  • The Position Tracking tool
  • The Listing Management tool
  • The Site Audit tool
  • The Semrush Copilot AI
  • SEO Content Templates
  • The SEO Writing Assistant
  • The On-Page SEO Checker
  • The Social Media Toolkit
  • The Keyword Overview Tool
  • The Domain Overview Too

All can be used without paying a dime.

The person gets 10 searches each day for all of the domain analytics and keyword research tools.

But, that does not imply 10 searches per day, per tool.

2. Answer the Public

Find 150+ keyword ideas in seconds.

Most SEO tools do get their data from the same place: The Google Keyword Planner.

Answer the Public is no doubt different.

This awesome tool does find questions that people ask on forums, blogs, and also on social media.

And it does indeed turn those questions into awesome keywords:

3. Woorank’s SEO & Website Analysis Tool

Get a list of SEO improvements in seconds.

This is indeed a very handy Chrome extension.

First, a person gets an overall SEO score.

Then, the tool does show the person exactly how to improve his or her site’s on-page and off-page SEO.

4. Animalz Revive

Improve as well as update old content.

Animalz Revive does help the user to find older content on his or her r site that requires an update, an upgrade or even perhaps both.

Prior to this tool, the user had to manually comb via his or her Google Analytics account to find these pages. Fortunately, this tool does inform exactly which articles on the user’s site need the most attention.

5. CanIRank

Quickly try to answer the question: “Can I rank for this keyword?”.

CanIRank is indeed a super-detailed keyword difficulty tool.

Unlike most free SEO tools, CanIRank does not give the person generic advice such as:

This keyword is really competitive

6. Google Lighthouse

Google Lighthouse is much much-used free SEO tool for webmasters.

And it is easy to see why so.

It is a browser extension that gives the person detailed reports about one’s site’s SEO performance and also actionable tips on how to improve it.

The user has to add the extension to Chrome and then open it when he or she is on the page needed to analyze it.


Social optimization tools whether free or paid are indeed useful in SEO operations and also to highlight keywords.

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