4 Major SEO Types Every Digital Marketer Needs to Know
If managing a business and also having a website, the person probably would have heard of the term SEO or even SEO types. This does involve one’s website showing up when people tend to search for stuff online. This is a reference to searching on Google, Bing, Yahoo, and so forth.
SEO drives organic traffic to one’s website. One’s website ranks better on search engine result pages.
The four types of SEO are on-page, off-page, technical, and local. Each course has its own set of strategies and also best practices to help improve one’s website’s search engine ranking. Each type of SEO does indeed serve a unique purpose.
How Different Types of SEO Impact Rankings?
Each type of SEO indeed has a unique impact on one’s website’s ranking.
On-page SEO, with its focus on content and also keywords, helps search engines know what one’s site is all about. The more good stuff people say about themselves, the more search engines trust themselves. Technical SEO is about user experience. If one’s site is slow or hard to use, people will leave. Search engines do notice that. Lastly, local SEO does help the person show up in local searches.
On-Page SEO
To start with, focus is on on-page SEO. This refers to content that is directly on one’s website to make it shine in the eyes of search engines. People are talking about content, keywords, and even the way one’s site is set up. It is like the face of one’s online business, so the person wants to make it as welcoming as possible.
What is on-page SEO?
On-page SEO refers to the content on one’s website. This does include the words a person writes, the images a person uses, and even the meta tags that do live behind the scenes. It is everything that a person can control directly on one’s site.
Why is on-page SEO important?
It helps search engines understand one’s site. The better they get it, the more likely they are to show the site when someone searches for topics covered by them.
Why is off-page SEO important?
Off-Page SEO
When other websites link to oneself or people who share the content, it is like a vote of confidence. Backlinks are the gold standard of off-page SEO. These are rather links from other websites that tend to point to one’s site. But of course not all backlinks are created equal. The person wants links from reputable sites that are related to one’s content. Off-page SEO affects the website but happens, of course, outside of it. This includes links from other websites, social media activity, and other marketing efforts that are not directly controlled.
Technical SEO
Technical SEO is indeed all about the performance and also the framework of one’s website. It is not about the content but how one’s website is built. It is not about the content seen but how the website is built and how it performs. This does include how fast it loads, how it looks on mobile, and even the quality of the code.
Why is technical SEO important?
Think of one’s website like a shop. If it is messy, slow, or hard to get around, people will leave. The search engines take note of that. Good technical SEO does keep both one’s visitors and search engines happy.
Local SEO
Local SEO refers to the making one’s business visible to people in a specific location. It is like putting a big sign on the high street, but the high street is Google, and the sign is one’s website.
Google does tailor their search results to the location of the user, so by focusing on local SEO, the person can ensure that his or her website is sending all the right signals to show their website in those local search results. Most of the time, it is easier to rank locally than nationally or globally, as there is less competition.
Conclusion
People are keen to improve their website’s visibility on Google, that is, SEO packages are designed to take all 4 types of SEO off one’s hands and just deliver the results that are being looked into. Thus, different SEO types can be tried out.
