5 Principles of Good Website Design

Good website designing is necessary for the success of a website. Certain principles have to be followed. If these guidelines are followed then the website owner can make a profit.

Usability and the utility, not the visual design, do determine the success or failure of a web-site. Since the visitor of the page happens to be the only person who clicks the mouse and therefore decides everything, user-centric design has rather established as a standard approach for successful and profit-oriented web design. After all, if users are not able to use a feature, it might as well not exist. Web page design, website development company do focus on this issue.

What do web users expect?

  • Users appreciate quality and credibility.
  • Users do not really read, they scan.
  • Web users are impatient and insist on instant gratification.
  • Users do not make optimal choices.
  • Users follow their intuition.
  • Users want to have control.

Web page design, website development company does highlight these aspects as they are part and parcel of web designing.

1. Do not make users think

It is important to ensure that the web-page be obvious and self-explanatory. When one happens to create a site, the idea is to get rid of the question marks. It is indeed obvious that the decisions users need to make consciously, taking into account the pros, cons, and alternatives.

If the navigation and site architecture are not intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues are of course easily recognizable links that can indeed help users to find their path to their aim.

2. Do not squander users’ patience

In every project when the visitors do some service or tool, they try to keep the user requirements minimal. There is less action is required from users in order to test a service. It is more likely that a random visitor may actually try it out. First-time visitors are rather willing to play with the service, not filling long web forms for an account that they might never use in the future. It is important for users to explore the site and discover the services without forcing them into sharing private data. It is not reasonable to force users to enter an email address to test the feature.

3. Manage to focus users’ attention

As web-sites do provide both static and dynamic content, some aspects of the user interface tends to attract attention more than others do. Obviously, images are in fact more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.

4. Strive for feature exposure

Modern web designs are usually criticized due to their approach of guiding users with visually appealing 1-2-3-done-steps, large buttons with visual effects, etc. But from the design perspective, these elements actually aren’t a bad thing. On the contrary, such guidelines are extremely effective as they lead the visitors through the site content in a very simple and user-friendly way.

5. Make use of effective writing

As the Web is different from print, it is indeed necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing will not be read. Long text blocks without images and keywords marked in bold or italics will be skipped. Exaggerated language will be ignored.


Web designing is an art by itself and in order to attract users to the website certain guidelines need to be adhered to.

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