Movie Online Promotion via Influencers
Social influencers are becoming increasingly important in the cultural industry and also when it comes to movie online promotion. People no longer simply read newspapers or television magazines to know about shows, films, or series. The focus is on social media
Influencers do impact the success of movies and TV series. Influencer marketing has indeed become an essential part of promoting films and also series and aiding movie online promotion.
Why is influencer marketing suitable for the movie industry?
Social media and the movie industry
Reviews in traditional media like printed press or television and radio still end to play a major role in publicity for movies and television productions. The public no longer trusts the judgment of these reviews without question though. The opinion of someone is not considered of much worth. Social media advertising is thus becoming increasingly important.
When an opinion about a film or series reaches someone via social media it means a more genuine and spontaneous approach. Therefore posts on social media are considered to be the perfect way to get someone’s attention. Influencers in the movie industry are rather passionate aficionados. They are generally independent and trustworthy. They know exactly what their target audience is searching for. Also, there is usually a lot of interaction between followers and influencers. Followers can indeed respond to a particular post or even ask a question and they do get a quick personal reply. Thus, followers often feel personally connected to a certain film or series.
Influencers on the front row
A smart campaign on social media is off late very essential to get the audience to the cinema. Influencers do play an important role in this. They can put movies or series in a given spotlight and create an online buzz. Invite movie bloggers, YouTube reviewers as well as other influencers in the movie industry to premieres and also place them on the front row. Several influencers do reach a wider audience than traditional reporters and also have more influence. These influencers can give authentic reviews, spread teaser trailers, and also create original content about the film or series.
People can also consider influencers outside the film industry, who fit perfectly with the film or series. If the image of an influencer fits well with the subject or atmosphere of a movie, the influencer can pay attention to that film in an honest and credible way. If influencer and film fit well together, chances are that the movie will also indeed appeal to his or her followers.
Actors vs. influencers in the movie industry
An important group of influencers within the movie industry happens to be the actors and directors themselves. They traditionally already play an important role in promoting films. Most movie stars also do have a large number of followers on social media and can thus be used for the online promotional campaign of the production. An effective way to use movie stars for the promotional campaign is to have them interviewed by other influencers as well in the film sector, such as movie bloggers or movie experts on YouTube. In this manner, influencers can create interesting content and also distribute it to his or her target audience.
Another suitable strategy is giving away presents. Let the influencer hand out gift boxes, meet, and also greet the movie stars or tickets for the film via influencers. To win the prizes, the followers need to like or share the post. To involve the audience more competitions can thought of.
Influencer marketing is cheaper
Due to the decline in readers and viewers of traditional media, combined with the ever-increasing influence of social media, influencer marketing is thus becoming an increasingly important way to communicate with the audience and also promote movies or series. Influencers in the film industry are true enthusiasts and also come across as being authentic. Also, a large target group can be directly reached via influencers in a manner that is more effective than traditional advertisements.
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